Dove Real Beauty - Lucica Radu

marți, 16 aprilie 2013

Dove Real Beauty

A piece of us...a piece of love..a piece of every women... We should realize that we are beautiful and we value more that we think.

Believe in us...believe in our beauty...think positive and love more ourselves- this is the message DOVE want to share with us!

Dove US created a campaign based on an interesting brief:
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. 

You can find more about the new DOVE campaign in here.

What do you think about this advertising campaign?

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